Alemany's First 100 Days at Atlético: The Quiet Revolution Has Begun
How Barcelona's former director has already started reshaping Atlético Madrid with shrewd business and a clear vision for the club's future.
Mateu Alemany has wasted no time getting his feet under the table at the Metropolitano, attending every single Atlético Madrid training session since his October 7th appointment as Director of Men’s Professional Football.
The Early Impact
The traditional 100-day grace period given to new administrations has passed, but it’s still early days to fully judge Alemany’s influence. That said, the signs are crystal clear - a proper revolution is brewing in the red and white half of Madrid.
While Alemany initially targeted summer 2024 for major structural changes, he’s already shown he’s not one to sit on his hands if improvements can be made sooner:
- Facilitated unexpected January exits for Galán and Carlos Martín
- Orchestrated brilliant business by selling underperforming assets at premium prices
- Recouped potentially €63 million (including bonuses) from Gallagher and Raspadori sales
- Created financial and squad space for targeted reinforcements
Shrewd Business Mind
What’s impressed the Atleti faithful is Alemany’s ruthless efficiency. After assessing that both Gallagher and Raspadori maintained high market value in their home countries despite limited roles at Atlético, he didn’t hesitate to cash in and reverse previous recruitment decisions.
This isn’t just about balancing the books though - it’s about building a squad capable of challenging Real Madrid, Barcelona and Europe’s elite clubs.
What’s Next?
Alemany’s top priority appears to be strengthening the midfield, with Brazilian international Joao Gomes top of his wishlist. Negotiations with Wolverhampton will determine whether this particular deal materializes or if alternative targets are pursued.
Beyond that, Atlético are targeting:
- A left-sided attacker before the January window closes (to replace Raspadori)
- Major summer signings to complement young talents like Julián Álvarez, Barrios and Baena
The Hands-On Approach
Despite his busy schedule, Alemany has still found time to secure Giuliano’s contract renewal, stand firm against inquiries for key players, and oversee Omar Janneh’s transfer away from Atlético Madrileño.
What’s most telling about his approach is his visibility - one day in an executive suit, the next in training gear on the pitch, and always traveling with the squad. This ain’t just some suit in an ivory tower - the geezer’s proper involved.
These first 100 days have set the tone, but the real transformation of Atlético Madrid is just beginning. The Colchoneros faithful will be hoping Alemany can work the same magic he showed at Valencia and Barcelona.