Burgos CF's New Comms Chief: 'We Have Licence to Dream Big'
Burgos CF's new communications director David San José is bullish about the club's promotion playoff hopes in Segunda División this season.
Burgos CF are quietly going about their business in the second half of the Liga Hypermotion season, and the people inside the club are starting to let themselves believe something special might be on.
David San José, the club’s newly appointed communications director, has been speaking to MARCA about life at El Plantío — and he’s not hiding his excitement about what’s being built there.
Where Burgos Actually Stand
The numbers are decent, it has to be said:
- 40 points and sitting eighth in the table
- Just one point off the playoff places
- Seven points adrift of automatic promotion — so very much in the mix, but not getting carried away
Coach Luis Miguel Ramís has his side well organised, and the feel coming out of the club is genuinely positive.
San José’s Arrival and the Bigger Picture
San José is the new face in the comms department, and he’s clearly drunk the Kool-Aid — in the best possible way. He describes joining Burgos as a privilege and talks about the project growing by the day. It’s the kind of enthusiasm you want from someone in his role, to be fair.
His immediate priority? Getting the bums back on seats at El Plantío. He’s adamant the fanbase won’t let the team down, and he’s made clear that a packed stadium every matchday is non-negotiable if they want to achieve anything meaningful this season.
One Game at a Time — Very Simeone of Them
For all the optimism, San José is keeping his feet on the ground. The next fixture is a trip to Racing de Santander — currently second in the division and a proper handful at El Sardinero. He’s not pretending it’ll be easy, but he reckons the squad has the bottle for it.
That one-game-at-a-time mentality feels very Cholo Simeone, and honestly, for a side in Burgos’s position, it’s exactly the right approach.
The Club Means Business
Here’s where it gets interesting. San José dropped a tasty little nugget — apparently the club knocked back a “succulent offer” for one of their players, which tells you everything about the ambition at boardroom level. They’re not cashing in; they’re building.
He also bigged up the squad depth, not just on the pitch but on the bench and in the dugout too. The ownership, he says, is doing serious work on the financial side to back the project properly.
The Bottom Line
“We have licence to dream,” San José says — and right now, with the playoff just a point away and a club clearly pulling in the same direction, who’s going to argue with him? Whether Burgos can turn that dream into something historic remains to be seen, but the foundations look proper solid.